I’m the bridge between SaaS and entrepreneurs 50+
There’s a huge wave of people 50 and over who are starting new businesses. Reasons range from pandemic layoffs to not wanting to fully retire.
The problem for SaaS is that the average Digital Immigrant doesn’t understand most marketing and tech support info.
It’s gobbledygook. They just choose a name they’re familiar with because they don’t understand the questions to ask, much less the answers they get. Or they rely on staff or consultants who often just follow the crowd.
It’s not their fault they don’t understand your language but it definitely hurts your business! It’s the same as if you couldn’t understand a shopkeeper who’s speaking a foreign language.
After 26+ years of owning a web development company I don’t think like others my age. I’ve done things like sell a .com just before the bubble burst and triple CARES Act funding with matching gift card sales.
My brain has continually rewired over the years to think more like a Digital Native but I can still easily communicate with those over 50. Steve Sims, author of Bluefishing, says I’m a unicorn but it’s just everyday stuff to me.
She has drawn me into her wide circle of “interesting personalities” – people who are leading incredible lives, are running successful businesses, and are driving the evolution of business into a force for good in the world.
~ Daryl Hatton
Founder & CEO of Fundrazr and the ConnectionPoint brand family
I’ll help you develop strategy to bridge the divide between your company and the 50+ market.
Sound good? Book a 1-hour No Gobbledygook Brainstorm below for advice on how you can turn what they hear or read from gobbledygook into real words they understand. We’ll speak the same language and can talk about technical, marketing, or both. Just you and me on the phone or zoom.
Your investment is $600 for 1 hour.
Book the call now and let’s make something happen!