In my opinion, nothing feels better than doing good for others.
In today’s environment, corporate social responsibility and cause marketing are more important than ever. But it’s not about taking advantage of a cause. It’s about being part of something bigger than your company, something that you have a genuine connection to.
For example, I work on many projects for veterans, the blind, mental health, and rural communities because all of those are part of my family and life.
Collaborations I’ve developed bring together unexpected strategic partners in industries like motorsports, technology, economic development, food & beverage, education, entertainment, and defense.
Together these partners achieve more than they ever could on their own – for their own business goals and in helping others.
11/11 Veteran Project’s entire business model is built around corporate social responsibility and having a higher purpose. Check out our interactive booklet to learn more!
The business strategist behind the history-making race car driver
who’s racing to promote access to resources that help veterans, military families & the disabled live happy, healthy lives.
- first driver to win a national championship while racing to promote Veteran & military spouse owned micro businesses
- first to promote a military nonprofit & Veteran owned small businesses on a crowdfunded Xfinity Series car
- first to pay for stem cell treatments for a Veteran
- first to incorporate micro & small businesses into a national NASCAR campaign
- first Black-owned, Service Disabled Veteran-owned NASCAR sponsor
- first underwritten campaign to support the blind, first Braille paint scheme and blind-owned sponsor.
It’s not just a cause marketing campaign. It’s a disruptive movement that’s rewriting the sponsorship model while it differentiates partners and aids them in business objectives like franchise marketing, product placement, developing new target markets, and recruiting & hiring veterans. Much more than slapping a logo on a car!
Interested in exploring the possibilities for your company?
Cause Marketing Campaigns
I’m the Director of Strategic Partnerships for a pro race car driver who races to promote resources for the military community and disabled, Colin Garrett. We crowdfunded to race at Daytona in 2020, beating our goal of $200k and raising enough to pay for stem cell treatments for a veteran who has multiple sclerosis caused by exposure to chemicals while on active duty.
During 2020, we got $2,706,000 to 266 businesses and 7,620 shoppers in two rural counties via 5 Matching Gift Card online sales! While other communities were just giving CARES Act funding as grants to businesses, this program tripled the economic impact of the funding and distributed it among many more businesses and citizens.
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