The most important questions are the ones you don’t even know need asking.
You don’t rely on your bookkeeper or A/R manager to develop your financial strategies, do you? No, you have a CFO or CPA.
So why do you rely on your web designer, developer, or marketing manager for high level strategy that affects your entire business?
Here’s the problem: they may be great at their job, but none of them have the multidisciplinary expertise to base your future on.
Your own Chief Strategy Officer for a day +4 weeks!
The multidisciplinary C-level expertise you’re missing, all yours for one day (+ 4 weeks embedded in your business!).
Limited to 1 client slot per month.
You need a trusted advisor with deep web & big picture business experience.
It’s about investing NOW to avoid losing much, much more in time and money. It’s about the big picture, analyzing where you are and where you want to be, and getting professional strategic advice to bridge the gap.
With 33 years of entrepreneurial experience and 27 years of internet business experience, I can – and will – explain things in a way you understand, so you can make informed decisions. Since starting my web & business strategy company in 1996 I’ve helped hundreds of clients. I know I can help you!
No gobbledygook, guaranteed.
What to Expect:
10x your investment with the expertise you’re missing!
CSO For a Day starts out with a 1-hour consult to help me prepare for your day. We’ll talk about where you currently are vs. where you want to be, who your competitors are, and any specific issues you’re concerned about. Then I go to work researching.
On your big day* I’ll spend up to 6 hours with you. We’ll dive into how you can reach your short term & long term goals, covering things like:
- High level look at your entire business, missing pieces, and problem areas.
- Analyzing where you are, where you want to be, and how you can close the gap.
- Concrete strategy & actionable advice for how you can reach the goals important to you (e.g. new revenue streams, recurring revenues, increase business value to sell, scale without hiring, work less without sacrificing income, turn expenses into profits) and how you can leverage the web to do it.
- Increase profits and make your business easier to run while you own it, and more valuable & likely to sell when you’re ready.
- Identifying opportunities & challenges, and how you can begin to exploit & overcome them NOW.
- Looking at not just marketing, but also how you can use the web to improve efficiency in operations.
AND for the next 4 weeks I’ll be embedded in your business:
- unlimited Zoom calls: followups to address questions & your plans for execution, meeting with you & strategic partners, bridging the digital divide between you & vendors, etc.
- PLUS unlimited access to me via phone, email, text, and Voxer.
I promise NO GOBBLEDYGOOK:
No throwing around industry buzzwords, no talking down to you. Just straight talk from someone who understands where you’re coming from. You’ll come away with your own strategic No Gobbledygook™ plan of action to reach both short term & long term goals.
*This is a virtual engagement. I’m available onsite for an additional charge + travel expenses.
Dennis Yu, CEO of Blitzmetrics
Roland Frasier, co-founder or principal of 5 different Inc. Magazine fastest growing companies
Jeffrey Madoff, author of Creative Careers, & real life Wizard of Oz Steve Sims
Greg Reid, award-winning author, speaker, filmmaker
Brian Smith, founder Uggs
Steve Sims, author of Bluefishing & founder of Sims.Media
Dan Fleyshman, youngest founder of a publicly traded company in history
Tim Larkin, author Surviving the Unthinkable
For entrepreneurs who are serious about transforming their business and need C-level professional advice on using the web & strategy to reach your goals.
- What: 1-hour initial consult followed by up to 6 hours one-on-one with me after I’ve prepared. Then, for the next 4 weeks I’m embedded in your business: you get
- unlimited Zoom calls (followups to address questions & your plans for execution, meeting with you & strategic partners, bridging the digital divide between you & vendors, etc.), and
- unlimited access to me via phone, email, text, and Voxer.
- Why: To clarify & prioritize your goals and develop a plan for how you can reach them, using everyday language rather than gobbledygook..
- How: Book the initial consult and pay a 10% deposit for your CSO For a Day. I’ll send you a Zoom link for the initial consult, the consult agreement, and info to pay the remaining balance before the initial consult. During the initial consult I’ll get an overview of your situation and gather info to help me prepare for the CSO consult, and we’ll decide on the best day for that. This is a virtual engagement. I’m available onsite for an additional charge + travel expenses.
- Investment: $20k
Attention military community!
In honor of my husband's 26 years of service, active duty, veterans, and milspouses get a 26% discount with the code USMIL.
Lisa is an amazing partner, in part because she seeks to understand who you are and what you value. Her strategic insight is specifically designed to produce the result that each client is seeking. Everyone says that…she really does it. I work with her in the for profit and nonprofit arenas. She is a dedicated long term partner and helps get things done. With Lisa you get her heart as well as her head.
~ Ryan Garrett
co-founder of 11/11 Veteran Project
My Entrepreneurial Journey & Project Highlights:
- 1990: started my first business when my kids were 4-months and 24-months old.
- 1991-1999: cared for my Father-in-Law with Alzheimer's while running my businesses & raising my kids.
- 1993: sold the first business and started my second business, which I sold in 1995.
- 1996: started my web & business strategy company.
- 1997: Began selling books on Amazon.
- 1998: Transformed a print product into a digital subscription service to free the owner up from the costs of buying and storing inventory, and the hassles of fulfillment.
- 2000: Took a business on the brink of bankruptcy to sale at 20x investment in less than 2 years. It wasn’t even on the market when it sold just before the .com bubble burst. You know, back when the naysayers said “the internet is done."
- 2003: Transformed what had been expenses into a profit center for a pro athlete’s foundation by developing an online marketplace for other nonprofits.
- 2005: Developed an online reservation platform for B&B's and small campgrounds.
- 2007: Developed the first-gen online assessment tool for a best selling sales book.
- 2008 - 2012: Board member for an Economic Development organization.
- 2011: Developed an iPhone app for a radio network, live streaming all of their stations through a single app.
- 2010 - 2014: Cared for my mother with Alzheimer's until her death while still runing my business.
- 2015: Developed a Shop Local online marketplace that gave a 10-county economic development region a way to offer local products for sale online and let customers pay multiple vendors in one transaction.
- 2017: Wrote Boomer Cashout: Increase the Value & Marketability of Your Business to Sell For Retirement book for entrepreneurs.
- 2019 - present: Developed the disruptive strategy behind history-making pro race car driver Colin Garrett’s 11/11 Veteran Project.
- 2019: Helped a nonprofit develop strategic partnerships that gave them a national platform.
- 2020: Developed the first crowdfunding campaign for a NASCAR Xfinity Series team, raising enough to also pay for stem cell treatments for a veteran with MS.
- 2020: Developed a Matching Gift Card Program that tripled CARES Act funding & got over $2.7M into 2 rural communities for COVID economic recovery.
- 2020: Started my multi-platform live streamed show for entrepreneurs.
- 2021: Wrote Disrupt Your Now: The Successful Entrepreneur's Guide to Reimagining Your Business & Life book.
- 2023: Wrote Disrupt My Now, companion workbook for Disrupt Your Now.
- 2024: Writing 2nd edition of Boomer Cashout. Now caring for my husband with Alzheimer's - my third gig as a family caregiver for this damn disease while running my business.
Not sure? No worries!
You’ve got the No Gobbledygook Guarantee.
Just sign up for the 1-hour Brainstorm. Then, if you feel like the CSO For A Day service is right for you I’ll discount the investment for the CSO by the price paid for the brainstorm.
No risk! Stop settling and start transforming.
In a word, she’s amazing. She grabbed the bull by the horns & assisted me strategically place my brand in front of a new audience. The results are clear, positive & material. As a subject matter expert, Lisa’s comfortable & confident communication style makes moving into a new audience pain free. Working with Lisa is a wise choice & I’d recommend her every day of the week.
~ Greg