Memory loss is like “he who shall not be named.”

It’s one of those things we whisper about.

Very few want to talk about it openly & honestly.

People are so embarrassed, you’d think they were talking about their sex life.

I get it. It’s a very personal thing, and very scary to think you may be losing your memory.

And we don’t want to hurt the feelings of our family & friends by bringing it up if we suspect they may be having problems.

But avoidance helps nobody! Avoidance makes you lose the opportunity to act.

That’s why I was so proud of my husband for coming on my live show last year to talk publicly about his own memory loss.

We spent over 13 years caring for his father & my mother, even while we were raising kids & running businesses. The hardest years of our life but an honor to be able to do it. They would have done anything for us & it was our chance to show that love back to them.

Now we face the same battle with his memory loss, and I’m sure my time will come if I live long enough. Yippee.

It doesn’t have to be Alzheimer’s or even full-blown dementia, but almost everyone will see *at least* some memory loss as we age.

Just like our vision changes.

Just like we lose muscle mass even though we’re working out.

We still don’t know what’s causing Tom’s memory loss but I’m so proud of him for stepping forward to be an example to others.

Please, if you or a friend or loved one are having problems, do the hard thing & talk about it.

And if you’re a business owner, make sure you’re integrating tools that will help make it easier to run, give you less things to have to remember, and provide safety nets if you do forget something. Those same things will also make your business more valuable & likely to sell if/when you decide to.