When I speak of automation, I’m not referring to impersonal, robotic interactions. I’m referring to automating repetitive tasks to free up valuable time so you can either work less or devote the time to more high value work.

With today’s web apps, there are opportunities everywhere to automate common small business processes. From improving customer service to running more profitable marketing campaigns to streamlining the hiring process, the use of automation in small business is exploding.

According to WorkMarket’s 2020 In(Sight) Report:

1. 54% of employees believe they could save 2 work hours per day through automation
2. 78% of business leaders believe automation can free up to 3 work hours a day.

That means it could literally end up saving you many weeks worth of time each year! Result: you can work less and play more, or invest more time into growing your business. Read on to download a resource with 5 types of automation you could be using right now, or skip to the resource.

Here are 20 ways you could be using automation right now.

1. Show different content to different site visitors based on their activity.
2. Onboard new clients to help them be better clients.
3. Use a series of emails to help customers understand the features of a major purchase.
4. Connect various marketing apps to work together and share data.
5. Collect custom fields that help with targeted marketing.
6. Sync data from 3rd party forms.
7. Offer a checklist to someone who’s already downloaded a specific resource.
8. Remind a customer of an abandoned shopping cart.
9. Suggest site content or products based on a visitor’s website activity.
10. Let visitors sign up for webinars and send them reminders.
11. Send a discount code to a customer who hasn’t purchased in a while.
12. Track leads and automatically move them to another stage based on activity.
13. Calculate the ROI of marketing campaigns.
14. Track opportunities to monitor progress across deal stages.
15. Get an alert when someone visits your site using a specific link.
16. Get an alert when a specific person visits a specific page.
17. Track lead activity on multiple websites with the same account.
18. Create landing pages & sales funnels to help drive leads and conversions.
19. A/B test content to see which gets the best results.
20. Assign leads to sales people based on rules you establish.

These are just a few of the things you can do with automation. If you want to know more, grab my free resource below.

“5 Types of Automation to Free Up Time” describes how you can use 5 very different apps in functions from marketing to internal operations: