Social Media Marketing Consultant Lindy Denny gives practical tips anyone can use!
The problem with social media is marketers and our society see over 60,000 impressions of branding a day. When your social media looks like an ad or smells like an ad, we toss it like the mountain of ads we receive daily in the mail without a second thought.
Treat social media like a networking tool, the point of social media is to create “meaningful social interactions” aka two-way conversations.
Reactive and Proactive Engagement
Reactive is responding to comments and DMs on your posts. To not respond is a digital cold shoulder. To not respond tells your audience that you don’t care about their effort to connect.
Proactive is commenting on your connections post and others you’d like to connect with. Leave a comment/express your opinion on what they are posting about.
