For entrepreneurs & anyone who’s looking to shake things up, wisdom from: “When I think of Go For No these days with the changing of, like, technology & social media & everything, in my head, what I want people to think when they hear Go For No is “take a chance.” It’s like that, it’s just a different way to say the same thing, which is you’re sitting here talking yourself out of why you shouldn’t ask for a raise, why you shouldn’t ask this person out, why you shouldn’t go on this audition, why you shouldn’t apply for this job.

You name it, Lisa. I mean anything that you – send a proposal, call this prospect, follow up with somebody. I mean, there’s a million ways that you can Go For No. And really, all of it is about facing that rejection, but doing it anyway.”

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