Marty Strong is an accomplished leader and active corporate CEO and Chief Strategist, and was a member of the elite NAVY SEAL Teams for twenty years where he led SEAL combat missions and helped design and test new special operations capabilities.
He absolutely knows the value of optimization. But he also knows the value of flexibility, creativity & decisiveness in getting results – even in uncertain times.
In his latest book, “Be Visionary: Strategic Leadership in the Age of Optimization,” Marty demonstrates the positive impact of applying that flexibility, creativity and decisiveness. More importantly, he’ll help you understand that optimizing business operations may have value in certain circumstances, but can also adversely affect your management style and message and replace strategic thought with short-term focus and gratification.
Everywhere you look “experts” are advising you to get laser-focused on optimizing everything from operations to your social media profiles. When it comes at the expense of big picture strategy, that can be devastating.
Don’t believe it? Just look at the most efficient wagon-wheel manufacturers of the early 1900s who were still put out of business by the invention of the automobile. And they didn’t have the shiny objects of the digital age to distract them. (As the owner of a web development company since 1996, I say that with all love for the internet. Still doesn’t mean I can’t see the downsides.)
Marty doesn’t want you to become a statistic of the optimization craze. He coaches and mentors business and other organizational leaders in the areas of strategy, organizational design, leadership, crisis management, and coping with the dynamic nature of market disruption. Now you can learn from him for free!
Join us live to pick his brain.
