I was surprised to learn that the entrepreneurs who *really* grew Coca-Cola were the bottlers!
Larry Jorgensen actually started out planning to write a feature travel article about two bottling museums. After meeting a 4th generation bottler whose ancestor first put Coca-Cola in a bottle in 1894, he was encouraged to write the real story of how the bottlers propelled the growth of the world’s most popular brand.
Amazingly, in just the first several pages of The Coca-Cola Trail, there are numerous lessons for entrepreneurs! I told Larry he needs to stop calling it a travel & history book, and call it a travel, history, and entrepreneur book! 😆
Watch the full show.
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