If you feel weird about going live, start with your personal FB page:
- tell several CLOSE friends you’re going live & ask them to watch & give feedback
- pick a non-business topic topic – in her example, a movie
- begin w/ a grabber, what the video is about
- make it a story* & tell 3 things you want them to know
- end w/ a CTA (“go watch West Side Story & tell me what scene you think is best”)
If you choose close friends, you can help each other out by alternating who’s going live & who’s watching. Do that several times a week and before long you’ll have the confidence to do it on your business pages.
Even there it doesn’t always have to be about business, though! Remember to include a CTA, a call.to action for what you want them to do. That will make each video have a purpose, even if it’s just for fun.
