In Japan it’s called “ikigai” (life purpose) and in Costa Rica it’s called “plan de vida” (life plan).
Whatever you call it, having a higher purpose is proven to contribute to personal health & longevity. Did you know your business can benefit from having a higher purpose, too?
Having a higher purpose in business helps motivate you when things get tough. It makes work more meaningful and inspires you to not quit.
I’m not talking about abandoning financial goals & being totally altruistic. You’re in business and you need to make a profit. Your higher purpose might just be your family.
But it can also be a cause that you believe in. Selfishly, that can also help develop strategic partnerships and build passionate brand loyalty if your motive is sincere.
Stop paying lip service to what you think is important. Start being the change you want to see in your own life and in the world.
Let’s talk about how you can develop a sincere higher purpose, ikigai, or plan de vida – call it what you want!
#disruptyournow #higherpurpose #ikigai #plandevida #goals #entrepreneurs #strategicpartnerships #brandloyalty #meaning #strategy
