Too many businesses look at sponsorships as expenses rather than strategic opportunities to grow and collaborate. But then you have founders like Donnell Johns who truly understand how to harness the power.
Founder of Veterans Growing America, Donnell has been able to leverage a spot on pro race car driver Colin Garrett’s car to reach enviable goals. He says, “Veterans Growing America went from doing one day popup events to a storefront in a premium shopping center in Northern Virginia, adjacent to Apple and Starbucks.”
Johns, a Retired Army Command Sergeant Major, founded VGA in 2019 to provide a forum for Veteran and Military Spouses to showcase and grow their businesses.
VGA has experienced exponential grown & has already helped over 2200 Veteran & Military Spouse owned business generate almost $1.3million.
Even large corporations are notorious for not using sponsorships effectively, like treating motorsports sponsorships as rolling billboards. Donnell knew that raceday only played a small part in how VGA could benefit from the sponsorship, though.
Join us to learn how he strategically integrated a spot on a race car to benefit for years to come!
LINKS:
https://veteransgrowingamerica.com/
https://www.instagram.com/veteransgrowingamerica/
https://www.facebook.com/veteransgrowingamerica
https://www.linkedin.com/company/veterans-growing-america/
https://www.linkedin.com/in/donnelljohns/
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