Get the *real* scoop on the entrepreneurs who made Coca-Cola the world’s most famous product! It’s not who you think…
You think brands couldn’t go viral before the web? Wrong! Larry Jorgensen, author of The Coca-Cola Trail, has all the inside info on how the world’s most famous product really became that.
We’ll talk about topics like:
- why this iconic brand grew so quickly,
- the pioneering bottlers behind the brand, and
- the unique challenges faced by these entrepreneurs
Join us to get inspired!
Larry is a Journalist with extensive experience in print (weekly, daily, and magazines), radio and television news (both writing and on-air) wire service, assignment, and freelance. He was also a publisher/editor for a monthly publication.
He’s meticulously researched the history and growth of Coca-Cola to bring this amazing story to life. The books take readers to the places in America that tell the story and include many never-before-seen photos.
